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A customer data platform is a collection of technologies that works together to provide a single, long-lasting customer database that other systems can access. Data from many sources is gathered, analysed, and combined to create a single consumer profile. This sorted data can subsequently be accessed by other marketing channels. According to Gartner, consumer data portals emerged from a number of established domains, including multimodal promotional efforts, brand management, and data integration.Customer Data Platform Market Sc... more

A customer data platform is a set of software that works together to generate a single, durable customer database that can be accessed by other systems. To produce a single consumer profile, data is gathered from many origins, analyzed, and integrated. Other marketing outlets can then access this sorted data. Consumer data portals, according to Gartner, arose from a number of mature sectors, notably multimodal promotional campaigns, brand management, and data integration.Customer Data Platform Market Scope:This market cov... more